Tourism Ireland Germany – Publicity & PR Manager Germany (Salary Scale €50,616 - €80,103)

To apply for this position, please send a detailed CV and the fully completed supporting document using the template provided in this link to Jennie Devlin at Please note CVs sent without the supporting document will not be considered for shortlisting.

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business tourism destination. It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential. Tourism Ireland’s up to 150 staff create world-class marketing programmes in 23 markets across the world as well as centrally in Dublin and Coleraine.

Role Profile

The Job

Title: Publicity & PR Manager
Department: Press & Publicity
Division: Central Europe
Grade: Germany 6
Type of Contract: Permanent and Full-time
Reporting to Manager-Central Europe
Location: Frankfurt am Main - Germany

Purpose of the role

Note: This job will involve travel and working unsocial hours

The Duties – Key Responsibilities & Accountabilities

  1. Plan, devise and implement publicity and PR plans and activities for the German market in line with Tourism Brand Ireland and Tourism Ireland’s marketing strategy to maximise motivating publicity for Ireland across all media. This includes tracking and evaluation of publicity results.
  2. Support publicity activities in Austria and Switzerland working with our GSAs and local agencies.
  3. Contribute to the overall strategic development of the German market through planning, implementing and evaluating fully integrated marketing and publicity plans working closely with colleagues and Manager-Central Europe.
  4. Ensure the full integration of publicity campaigns with all other activities in the German
  5. Develop and maintain effective relationships with German media journalists and other relevant stakeholders. Pro-actively target them with innovative publicity activities to maximise motivating media exposure for the island of Ireland.
  6. Develop and maintain the Tourism Ireland media web site to stimulate and support all media exploring coverage for the island of Ireland.
  7. Organise and manage VIP functions and Ministerial visits.
  8. Manage the allocated publicity budget and resources to ensure that the best return on investment is delivered and in line with company policy and procedures.
  9. Lead, motivate and supervise the Publicity team and manage the HR aspects of the team in line with policy and procedures.
  10. Take responsibility in the area for ensuring the management of personal data adheres to the company’s GDPR compliance policies and procedures.
  11. 1The post holder will also be required to represent Tourism Ireland at various industry, press and corporate functions and events.
  12. Undertake Central European projects as requested by Manager–Central Europe and such other duties as the company may from time to time reasonably require.

The Person


Relevant PR/Journalism experience at a senior level including: